023: 35k Books and 20k Online Students in 3 years

“If I can’t find a university I can work in, I will create my own.”

I think of Anthony Metivier as the professor of the future. He’s a true lover of knowledge, learning, research and teaching – but with a slight twist…

He’s also really good at branding and marketing himself online.
And the results are staggering.

3 years ago (in 2012) he entered the online arena with his ebooks and courses under the Magnetic Memory Method brand.
And through today, he’s taught over 20k students everything they could care to know about memory, in language learning and beyond.

Listen to Learn:

  • On the benefits (and detractors) of Grad School
  • How 1 niche skill built a 6-figure business
  • How he serialized his content from day 1
  • The key problem with higher education in North America (Hint: “socialization”)
  • Academia’s Marketing funnel
  • Writing for Human’s vs Writing for Academics – Copy writing basics
  • “Free for feedback” co-creation strategy
  • Why Entrepreneurs need to learn to “self-parent”
  • How Anthony deals with criticism and perfectionism
  • Infoproducts are in eternal beta
  • How build an email list from your kindle books
  • How to “instantly survey” your new customers
  • How copy-writing is product creation
  • The simple “test” to find your niche


Listening Options:

Leave a Reply 4 comments

Victor - December 27, 2015 Reply

Thanks a lot, Max and Anthony, for this awesome podcast! Tons of great questions and enlightening answers! It really gave me some highly helpful input and insights for my own current project ( http://www.earnoise.care ). Especially when it comes to getting one’s own perfectionism out of the way. Looking forward to the next podcast!

    mbreck@gmail.com - December 29, 2015 Reply

    Glad you liked it:). Earnoise is looking pretty cool as well! Are you also based here in Berlin Victor?

      Victor - December 30, 2015 Reply

      Thanks, Max! Still in the process of tweaking my site. I’m in Berlin as well, right. (And a regular visitor of the 4hww meet up;) Happy new year for you!

        mbreck@gmail.com - January 2, 2016 Reply

        Great :) Keep me posted on your progress Victor!

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