024: From $100k in Drop-Shipping to $30million in Ecommerce & Manufacturing

With

Joel Lederhause

Joel Lederhause started DiscountRamps.com in 1997 almost by accident, after buying 10 industrial ramps on his credit card. After failing to move the products via his Auto-Repair side-business, he tossed a website up online, and forgot about it.

Within a few months his über-basic site started to rank organically on Alta-Vista. Within 4 years he hit $1 million in turnover, after 8 years $10 million, and when he sold his majority stake in the company in 2013 they were doing just under $30 million in annual sales, debt free, and with a significant inventory.

Listen to Learn:

  • Why a job as a Firefighter is a good platform for bootstrapping businesses
  • Why owning your own sales channel as well as your own manufacturing is critical for market leadership
  • How Joel got credit-card processing WAY before everyone else
  • How Joel got Military and Government contracts to come to HIM
  • Why he ran his own PPC & Print Ads till the end
  • How he motivated his senior staff to keep the company LEAN and efficient
  • How DiscountRamps continued to thrive, even after a severe SEO penalization by Google
  • How he flipped a 4-letter domain name for 12x in 12 months
  • How he beat the drop-shipper market using overseas manufacturing
  • Why domestic manufacturing is coming back to the US (and other countries)
  • The metric he uses to assess his manufacturing company’s efficiency
  • How ADHD and obsessive attention to detail are 2 sides of the same coin
  • The 4 words more entrepreneurs need to follow
  • “Focus on the customer and the money will come”
  • A solid business idea/niche for someone who wants to go into products and manufacturing

Links:

Listening Options:

Leave a Reply 0 comments

Leave a Reply: